Bucket list

How We Rebranded Bucket List: A Visual Identity Transformation

Bucket List started with a mission to turn dreams into reality through unique travel experiences, a vision we were eager to support. Over time, the brand outgrew its initial visual identity, which was overly feminine and no longer reflected its broader audience or diverse offerings. The founder approached Treehaus Studio for a rebrand that could capture their evolution.

Here’s how we helped Bucket List reimagine their visual identity and position themselves for their next chapter.

Why the Original Branding No Longer Worked

The old logo, though colorful and fun, was too busy and didn’t resonate with Bucket List’s new target audience. The brand expanded its services to include not only adventure trips for women but also curated experiences, cultural explorations, and opportunities to connect with local communities. The branding needed to reflect this sense of discovery and connection while retaining its adventurous spirit.

Our Approach: Strategy Meets Creative Execution

At Treehaus, we believe that a strong visual identity should always be rooted in strategy. We kicked off the rebrand by hosting a workshop with the Bucket List founder, focusing not just on the visual aspects but also diving deep into the brand’s evolving strategy. Workshops like these allow us to guide clients through a self-discovery process, helping them articulate their vision, mission, and where they want to go next.

By understanding the founder’s long-term business goals and how the brand wanted to position itself in a competitive market, we were able to craft visuals that aligned with both the immediate needs and future ambitions of the company.

Whether it’s defining your audience, identifying core values, or positioning your brand in the market, we help clients not just with the "what," but also the "why" and "how."

The Creative Solution

Logo

For the new logo, we went with something clean, modern, and full of subtle meaning. The logo now features a checkmark, a nod to the very essence of a “bucket list” — the thrill of ticking off each adventure. The simplicity of the logo, combined with the thoughtful variation in typography, conveys trust, professionalism, and diversity. The typeface is sleek and contemporary, signaling reliability and trust while still feeling approachable and fun.

Color Palette

The colors, inspired by nature's vibrant yet calming tones, blend an adventurous look with an inviting and grounded spirit. Think rich greens, deep blues, and warm earth tones — colors that evoke the feeling of travel and exploration while appealing to a wide audience.

Supporting Graphics

The new visual identity reflects the concepts of exploration and cultural discovery in a refined, original, and modern way. From icons symbolizing the different stages of a travel journey to imagery that highlights connecting with local communities, the new visuals tell the story of a world full of opportunities for meaningful experiences. Whether someone’s planning an adrenaline-filled hike or a cultural immersion, the branding invites them to imagine new adventures with Bucket List.

The Outcome: A Happy Client and Positive Response

Since launching the rebrand, the feedback has been overwhelmingly positive. In the founder’s own words, she was “shocked” and called the new identity a “work of art.” Here’s what she had to say about working with us:

"First of all, I’m extremely grateful to myself for choosing Treehaus Studio for the magical makeover. I truly appreciate all the efforts done by your amazing team."

Reflecting on the Project

Rebranding isn’t just about creating a new logo or color palette — it’s about aligning your visual identity with your brand strategy. In the case of Bucket List, this meant revisiting the brand’s entire approach to ensure the visuals communicated its expanding services, its diverse audience, and its mission to offer more adventurous and culturally immersive travel experiences.

At Treehaus, we specialize in both brand strategy and visual identity. Whether you’re refreshing your existing brand or starting from scratch, we can help you define who you are, where you’re going, and how to connect with your audience in a way that feels authentic and impactful.

Is Your Brand Ready for a Transformation?

If you’re ready to align your brand visuals with your goals, Treehaus Studio can help. From developing brand strategies to crafting visually compelling identities, Treehaus is ready to guide you through the process.