Triplica
A New Brand Creation for the Legal Healthcare Sector
When Triplica was founded, it entered the legal healthcare sector with a clear mission: to provide professional, innovative, and approachable services that empower businesses of all sizes. To match their forward-thinking approach, Triplica needed a brand identity that reflected their vision while standing out in a traditionally conservative industry. Treehaus Studio was excited to help bring this vision to life.
Why a Strong Brand Identity Was Essential
As a new player in the legal field, Triplica needed a visual identity that would instantly establish trust, professionalism, and modernity. While many competitors in the legal healthcare sector relied on traditional and serious branding, Triplica sought a fresh and approachable look to differentiate itself and appeal to a diverse audience spanning both B2B and B2C sectors.
Our Approach: Strategy Meets Creative Execution
At Treehaus, creating a new brand starts with uncovering the “why.” We collaborated with Triplica’s founders through a detailed workshop to understand their mission, target audience, and aspirations for the future. The insights from these sessions guided the design process, ensuring every element of the visual identity aligned with Triplica’s values of trust, innovation, and approachability.
The Creative Solution
Logo
We crafted a sleek, bilingual typographic logo to represent Triplica’s commitment to inclusivity and professionalism. By integrating Arabic and English typography, we created a design that feels cohesive and approachable while reflecting the brand’s cultural relevance. The typography’s simplicity and balance embody the brand’s focus on clarity and reliability.
Color Palette
The color palette was carefully selected to convey confidence and vibrancy, featuring deep greens, muted blues, and warm neutral tones. These colors evoke trust, clarity, and professionalism while maintaining a fresh, modern feel.
Graphic Graphics
To enhance the visual identity, we developed abstract and minimalist graphic elements. The star symbolizes excellence, reflecting Triplica’s dedication to high standards, while the arch conveys warmth and approachability, underscoring the welcoming experience Triplica provides. A custom pattern, inspired by repeated geometric elements, communicates structure and reliability — hallmarks of the brand’s services.
The Outcome: A Confident Brand Ready to Lead
The new brand identity has positioned Triplica as a modern, approachable, and trustworthy legal consulting firm. Its distinct and memorable visuals have set it apart in the competitive legal healthcare market, giving the firm a confident foundation to grow and build strong client relationships.
Reflecting on the Project
Creating a brand for Triplica wasn’t just about designing a logo or choosing colors. It was about building a visual identity that encapsulates the brand’s values, mission, and promise to its clients. Every element was intentionally crafted to help Triplica establish itself as a leader in the legal healthcare sector.
At Treehaus, we specialize in bringing brands to life from the ground up. Whether you’re launching a new business or creating a brand from scratch, we’re here to guide you through the process with strategy and creativity.
Let’s Build Something Great Together
If you’re ready to create a brand that makes an impact, Treehaus Studio can help. From uncovering your brand’s essence to crafting a visual identity that sets you apart, we’re your partner in creating something extraordinary.
