Tuwaiq Trail Race
Organized by Race Arabia
Client
Race Arabia
Service
Branding and Product Design
Year
2022-2023
Race Arabia was born from a passion for running and other endurance sports to help increase sports participation in the Kingdom at the community level through community sports clubs. In line with the objectives of Saudi Vision 2030, Race Arabia has taken their passion, knowledge and experience from participating and managing international-level sporting events, and have applied that here in the Kingdom to provide those experiences to our local community.
The Tuwaiq Trail Race, organized by Race Arabia, offers a challenging race with three distances (10km, 20km, and 50km) through the stunning Tuwaiq escarpment, providing participants with breathtaking views of the mountain and its desert surroundings.
Tuwaiq Trail Race's branding is a testament to its cultural and natural essence. The bilingual, bold typographic logo captures the race's simplicity, while the supporting graphics and color palette pay homage to the rich culture and the scenic beauty of the region. This combination provides a visual identity that resonates with the race's unique environment and heritage.
